Upgraded Travel make products for digital nomads: young entrepreneurs who’s businesses fund their adventures around the world.
The brand had to feel solid and reliable, while still holding true the free spirit of nomads.
The “U” icon is legible from a very small scale. This is useful for embroidering and printing onto small physical products.
U for Upgraded
The U in the symbol helps connect the mark with the name “Upgraded”. It is also easily read at a very small scale.
A digital nomad’s purpose is to seek out that next destination. Travel is a part of their DNA, and the map pin symbolises the excitement of the unknown.
This functions to both “Upgrade” the U, and as a mountain, a symbol of adventure and travel.